Technology (2011)

Peuterey

The BigBrotherAward 2011 in the category Technology goes to the fashion brand Peuterey, represented by the Düsseldorf fashion agency Torsten Müller. This negative prize is awarded to Peuterey for covertly deploying RFID tags in clothes. These tags are remotely readable, unnoticed by the customer. The tab containing this “spy chip” is imprinted “Don't remove this label”, without any information about the hidden chip. This is a massive violation of the customers' rights to informational self-determination.

Laudator:

padeluun, Digitalcourage

Image:Digitalcourage CC-BY-SA 2.0

The BigBrotherAward 2011 in the category Technology goes to the fashion brand Peuterey, represented by the Düsseldorf fashion agency Torsten Müller.

This negative prize is awarded to Peuterey for covertly deploying RFID tags in clothes. These tags are remotely readable, unnoticed by the customer. The tab containing this “spy chip” is imprinted “Don't remove this label”, without any information about the hidden chip. This is a massive violation of the customers' rights to informational self-determination.

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Jahr

2011

Kategorie

Technology

Laudator.in

padeluun, Digitalcourage

About BigBrotherAwards

In a compelling, entertaining and accessible format, we present these negative awards to companies, organisations, and politicians. The BigBrotherAwards highlight privacy and data protection offenders in business and politics, or as the French paper Le Monde once put it, they are the “Oscars for data leeches”.

Peuterey

Laudator.in

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