Summary:
The BigBrotherAward 2007 in the “Business” category goes to Deutsche Bahn AG (German Railways PLC), represented by its CEO, Hartmut Mehdorn, for their systematic endeavours to make anonymous travelling practically impossible: abandoning ticket counters, ticket machines not accepting cash, personalised ticket selling on the internet, birth date and photo as mandatory items for buying the discount pass (BahnCard), ubiquitous video surveillance, an RFID chip in the all-inclusive one-year ticket (BahnCard 100) without customers being informed, and much more.