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"Google ist watching".
Global Data Acquisition (2013)

Google

The BigBrotherAward 2013 in the Category „Global Data Acquisition“ goes to Google Inc., Mountain View, USA. Under the guise of a search engine and other free-of-charge services, such as Maps, Docs and YouTube, the advertising company Google collects real-time data about everything and everyone, wherever they go, and classifies people for its own profit. Google disregards European law and uses its monopoly to advance the technocratic ideology of an all-knowing supercomputer, which has a better idea of what people want than the people themselves.

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„Röntgenaufnahme“ eines Smartphones. Darüber der Text: „Jetzt ‚fest integriert‘: Google Gemini“ mit einem Pfeil auf ein Bauteil des Smartphones.

Google

The BigBrotherAward in the Technology category goes to Google for the AI assistant Gemini, which is now clandestinely, but compulsorily installed on Android smartphones. Gemini has access to wide-ranging usage and communication data, which are used to train Google’s AI and also reviewed by human examiners. This could include full chat histories – without consent from communication partners. To deactivate this AI assistant, users have to make complex changes in several menus.

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Collage: Präsent in der Mitte oben das Logo von Google. Links darunter ein Stapel Geld, mittig darunter persönliche Daten, rechts darunter ein Richter.innenhammer.
What makes me really angry (2021)

Google

Google receives the BigBrotherAward 2021 for recently exposed large-scale manipulations of the Internet advertising market, for starving creators and media and for dispossessing our digital personalities.

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Collage: Auf der linken Seite padeluun am Redner.innenpult der BBAs 2019. Auf der rechten Seite ein Zitat aus seiner Laudatio.
Consumer Protection (2019)

ZEIT Online

The ZEIT newspaper’s online presence receives the BigBrotherAward 2019 in the “Consumer Protection” Category. Firstly, for using advertising trackers and the Facebook Pixel. Second, for the use of Google services in the “Germany Talks” project. This leads to individuals’ political opinions being stored in US servers. Thirdly, for having the succesor project “My Country Talks“ financed by Google. This Faustian pact with one of the biggest data leeches damages journalistic independence.

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Detailaufnahme einer roten Ampel mit Pfeil nach links.
Reprimands & Commendation (2016)

Reprimands

Again this year we received more nominations than the number of awards we can give. Some of these nominees deserve to be reprimanded at least: Prostitutes Protection Act (Prostituiertenschutzgesetz), Google Impact Challenge and Cashless Festivals.

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Illustration: Ein Kind wird auf dem Kopf getätschelt. Deneben das Wort „Technikpaternalismus“.

Technology Paternalism

This is not an award for a single candidate, but a pointer to a larger problem: Technology that patronises us, nannies us und unnerves with a know-it-all attitude, that takes decisions away from people, observes them continually, and will not allow deviations, exceptions, let alone individualism. It sanctions us with punishing beeps, snitching to governments or even by refusing to work.

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Detailaufnahme einer roten Ampel mit Pfeil nach links.
Reprimands & Commendation (2017)

Reprimands

Again this year we have had more nominations than we could recognise with an award. Some of those nominated deserve to be reprimanded at least.

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Ein erhobener Zeigefinger in schwarz-weiß.
Reprimands & Commendation (2007)

Notes of Disapproval

With more than 500 nominations, the BigBrotherAwards jury has had to manage a record workload this year – a kind of data mining for data protection and civic rights. It is therefore all the more important to point out that “below” the laureates, there are many cases of illegal activities, data greed, but also sheer impudence and carelessness. To make sure that they don’t go completely scot-free, we briefly introduce some of the “unlucky losers” that didn’t quite make it to the “podium of shame”.

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Montage: Grafik zwei Palmen in einer realen Seenlandschaft.
Lifetime Achievement (2022)

Irish Data Protection Commission

The BigBrotherAward 2022 in the category “Lifetime Achievement” goes to the Irish Data Protection Commission, represented by Helen Dixon, for its continued sabotage of efforts to enforce European data protection law. Under the authority’s care, Ireland has become a haven for surveillance capitalism business models by Facebook, Google, Apple, Microsoft, Oracle and Salesforce.

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Zustellungsbenachrichtigung von DHL. Allerdings mit Pesthörnchen statt Posthörnchen und dem Text "Eine persönliche Zustellung was am 28.04. um 18:00 h leider nicht möglich. An DHL 1 BigBrotherAward, Abholung ab Montag 11:00 Uhr bei Digitalcourage e.V.

Deutsche Post DHL Group

Deutsche Post DHL Group receives the BigBrotherAward 2023 in the Consumer Protection category for their practices of digital coercion. Through changes in the operation of DHL’s parcel locker stations, they want to force customers to use a smartphone and the company’s Post & DHL App. The Post & DHL App sends data to tracking companies without asking for consent. This case of digital coercion particularly deserves a rebuke because this is a former state enterprise that excludes citizens from an important basic service.

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Eine Europakarte, darüber das Wort „Bürokratieabbau“ in ungewöhnlicher Silbentrennung: Bür, ok, rat, iea, bba, u.

Cutting Bureaucracy

Deregulation is a poisoned word. It suggests a reduction of bureaucracy that benefits us citizens, because everything becomes simpler and the economy is stimulated. But actually, behind this word is a very different development: Large US tech corporations avoid competition and evade rules that were put in place to protect us. Their AI applications steal creative works, flood the net with mindless content and patronise us as chatbots. And all with as little regulation as possible.

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Point of view: Fahrer.innensitz eines Autos. Stau auf der Straße. Es ist dunkel. Ein Navi leuchtet.
Technology (2014)

„Spies in our Cars“

The BigBrotherAward in the “Technology” category goes to the “Spies in our Cars”, which look over our shoulders wherever we drive, collecting data, and sometimes even uploading it to the “cloud”. It is difficult to name a culprit: car manufacturers cite legal requirements on the one hand, and on the other hand they point to third-party providers that offer services such as localisation and navigation to the driver. This BigBrotherAward also looks to the future: the planned European distress call system “e-Call” will have to prove in practice that it really has been implemented in a way that respects privacy.

About BigBrotherAwards

In a compelling, entertaining and accessible format, we present these negative awards to companies, organisations, and politicians. The BigBrotherAwards highlight privacy and data protection offenders in business and politics, or as the French paper Le Monde once put it, they are the “Oscars for data leeches”.

Organised by (among others):

BigBrother Awards International (Logo)

BigBrotherAwards International

The BigBrotherAwards are an international project: Questionable practices have been decorated with these awards in 19 countries so far.